A deep commitment to purple

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How a CEO signals their commitment to making employees feel valued will be watched and measured.

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What, then, can a startup business operating in a competitive environment do? Three realities have emerged that I believe fast-growth companies in particular have to confront. But the entrepreneurial and technology sector would be naïve to assume that it is immune to these trends. There is a temptation to conclude that these findings pertain largely to the lumbering, “old economy” enterprises that, pre-pandemic, were already struggling with digital transformation.